Adidas

To celebrate the exclusive launch of the adidas Samba collection for SuperStep, we curated a high-energy visual campaign that bridges the DNA of both iconic brands. The creative direction centers on a bold, playful interplay of color, artfully blending SuperStep’s signature red tones with adidas’s heritage blue. This vibrant contrast not only highlights the rhythmic soul of the Samba but also creates a striking visual synergy that captures the essence of contemporary street culture and athletic heritage.

To further elevate the project, we developed a distinct visual narrative specifically for House of SuperStep, ensuring a strategic separation of brand assets. By experimenting with varied color palettes and nuanced lighting, we tailored the imagery to resonate with the unique, edgy atmosphere of the House of SuperStep world. This dual-layered approach allowed us to showcase the exclusive models through two different lenses, maintaining a cohesive campaign energy while respecting the individual identity and aesthetic boundaries of each platform.