Gant

Bir Yolculuk Hikayesi

Client:

Gant

Release Date:

November 2024

Type:

Video Production

,

Photography

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

A poetic encounter in Şirince, blending Gant’s timeless elegance with soulful digital storytelling.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

For this Gant campaign, we developed a poetic narrative centered on the serendipity of human connection. The story follows two individuals on separate journeys of self-discovery whose paths unexpectedly cross, resulting in a charming and authentic encounter. This creative concept breathes soulful depth into the brand’s persona, blending Gant’s timeless elegance with a modern, character-driven story that resonates on a personal level.

To bring this vision to life, we executed a two-day production amidst the enchanting and picturesque nature of Şirince. The location’s captivating scenery provided the perfect organic backdrop to capture high-impact digital assets. By merging cinematic storytelling with the brand's sophisticated aesthetic, we delivered a suite of visuals that not only engage the audience but also elevate Gant’s digital presence through a memorable and heartwarming narrative.

Credits

Video Production

:

Özkan Karagöz

Photography

:

Okan Turgut

Creative Director

:

Burak İncekara

Creative Team

:

Buse Yiğit, İlayda Deniz Aktaş, Gülçin Gürçay

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