Estee Lauder

For the Estée Lauder November Sale campaigns, we created a suite of localized assets designed to break through the noise of the discount season. By merging high-fidelity CGI with professional studio production, we created fresh, eye-catching visuals that strictly adhered to global guidelines while introducing a unique creative flair. Our goal was to captivate the audience with a visual aesthetic they hadn't seen before, making the promotional period feel both exclusive and premium.

In the studio, we utilized advanced lighting and reflection techniques to emphasize the luxury textures and iconic silhouettes of the products. These dynamic video assets were specifically crafted to reinforce the brand's prestige, ensuring that the sales communication maintained an elevated perception. The result was a high-impact digital presence that combined technical precision with strategic creativity to drive engagement during the year’s most competitive retail month.